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"I Spy With My little Eye" series presents... Remarkable example of maximising sales opportunity that programs your customers to come back and buy after two weeks Let's say that you are book/CD/DVD lover - aren't we all? So you went to a bookshop - Borders. You've spent pleasurable minutes or hours, like I did, going through the books you wanted to read. And I've found the books I want to buy - "Lovemarks - the future beyond brands" by Kevin Roberts; and "Built to Last", by Jim Collins and Jerry Porras. I went to counter to pay, and got presented with this coupon... Click here to learn of more low-cost, high-impact marketing strategies for your current or future business Let's analyse it... 1. It gives me a good reason to come back and buy more at 15% discount. Well I've just paid $163 - full price for the books. 2. It's very simply to implement - just program your POS terminal to print this docket for each purchase 3. Your employees can't cheat - by letting you buy one book for full price and second at discount as there's time delay on when you can use this coupon. I've made purchase on 1-Feb... 4. It's conveniently valid in any Borders store in New Zealand and in Australia. 5. You can give it to a friend as a present - now this is a good subtle referral technique! Click here to learn of more low-cost, high-impact marketing strategies for your current or future business
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