Dear reader, if you have missed the article on the
seventh step - Getting Referrals - you may review
it here here.
2 for price of 1 - a slow month savoir strategy
I like going to movies, and I'm sure - you do too.
February is definitely a busy month for me as I not only
have to take care of my clients, but also run seminars,
so generally warm and fuzzy Christmas feelings disappears
in to thin air by the end of the month.
Sad, but truth.
Would I go to see a movie in February ... probably not.
Because I'm busy and so are you.
What if I'm running a movie theatre and I know your
cunning plan to skimp on movies in February?
Here's a very old marketing strategy that still works
very well - see below for yourself.
Remember: Once you find an
ad, sales pitch or marketing strategy that works - -
keep doing it. The market place is constantly
changing. You may get tired of seeing the same old ads
but your new and existing customers will not.
If it's working don't change it!
Statistics New Zealand tells us 57,890 people were born
in this country last year and 28,140 died. If your ad
sold baby clothes to new mothers this year, it will
probably work just as well with new mothers next year.
If you were an undertaker and your ad attracted new
customers this year, it will continue to work next year
and the year after.
Ok, dear reader, you may say - I'm not in entertainment,
[retail, wholesale, professional services] business and
this strategy is not applicable for me.
Well, how about - you rephrase it to
"How can I adopt similar strategy?"
Marketing disease - the CLUTTER FACTOR
I bet you have noticed - selling has become harder. Every morning
opens up a flood gate of marketing messages. They are
everywhere - on the radio, on TV, on the pack of corn
flakes, on the buses zooming back and forth, newspapers,
...advertising, infomercials, edu-mercials.
The average consumer receives up to 2,800 commercial
messages every day. Compare this with 1,600 in 1985.
Advertising and marketing expenses are increasing
every year ... Out of proportion to results and
There is an army of competitors in EVERY industry.
You must stand out. Are you lucky enough to have NO
The consequences of competition and the CLUTTER
FACTOR means that it now costs 3 times more to get
half the result.
Dear reader, if you thought that you had a great idea,
service or a product - here's the reality check:
The ability to manufacture, invent or deliver a
great product or service does not guarantee success
Any successful product, service or marketing idea
will be copied within 6-12 months by a competitor
or a major player.
So what will ensure YOUR business success?
Let me try to answer... Only the ability to develop
effective methods, systems and structure to profitably
MARKET and SELL your product or service ... and keep
your customers coming back ... guarantees long term
If you’d like to learn more on how to apply these strategies - go here now.
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