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Are you getting the best return for your advertising effort?Changing a few small things about your advertisement, could more than double your response rate without having to spend a single cent more for advertising space. For example did you know that: 80% of the effectiveness of your advertisement is dependent upon your headline? It should appeal to a prospective client within the first 3 seconds of them reading it, by promising to deliver an important specific benefit. The cardinal rule in effective advertising is, "the more you tell, the more you sell!" Advertising is simply "salesmanship in print". Remember prospective customers do not buy the features of the products or services you offer, they buy the benefits that are derived from those features. The more space devoted to explaining the benefits that differentiate you from the competition, will increase the potential response rate. Unless your business name is a well known brand, it is not a selling point. Prospective customers do not really care who you are; they care about what you can do for them. Do not use more space than necessary to clearly communicate your practice's name, phone number, and address; also do not include employee names unless they are well known in the community. Advertising can be expensive and all too often ineffective. Vary your ads and try alternative mediums. Monitor your results, adjust accordingly, and increase your bottom line dollars. If you’d like to learn more on how to apply these strategies - go here now.  © Outstanding Results Company Ltd. All Rights Reserved. |
